A little symbol of the complexity of running a digital marketing company.
I bought it to remind me of the nested persuasions that must take place in a traditional marketing business. To do business with the prospect you must convince them to let you convince their customers. To convince them you must convince yourself you would like one more complex project. To complete the project you must produce something that matches their expectations and occasionally convince them that your strategy makes sense.
Currently working on a more courageous approach that takes the work to a higher level but with far far less “convincing”.
Convinced?
